What Does it Cost to Choose
the Wrong Cotton Variety?
By Guy D. Collins, Ph.D.
Extension Cotton Specialist
North Carolina State University
Watch Presentation (25 min 04 sec)
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This presentation will help growers as well as county agents, consultants, and industry personnel from all cotton producing states gain a better understanding of the potential economic impact of poor cotton variety selection. Specifically in this presentation, practitioners will learn the real impact of making poor variety decisions and what to expect when doing so. Additionally they will learn how various degrees of error vary in terms of economic impact. By the end of this presentation, growers will completely understand the importance of careful variety selection and how to go about the variety selection process while avoiding or minimizing error, therefore improving their ability to capture additional profit in modern cotton varieties.