Back to Focus on Potato

Potato Economic Issues 2012

May 2012

By Joe Guenthner
Professor, Agricultural Economics and Rural Sociology
University of Idaho
Phone: 208-885-6056

Watch Presentation (23 min 29 sec)

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This presentation will cover four economic issues that affect the potato industry in 2012. Viewers will learn about market power in the potato marketing chain. The second issue is potato production costs. Crop protection and the influence of pests, such as zebra chip, on the competitive position of potato production regions is discussed next. The fourth topic, marketing, includes discussion of a rapidly growing restaurant chain Five Guys that buys a large volume of fresh potatoes.

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