Posted 1 June 2017. PMN Crop News.
Crop Catalog App Comes to Latin America
Source: East-West Seed Press Release. www.eastwestseed.com
Nonthaburi, Thailand (May 9, 2017)--Nearly 800 farmers and distributors from Central and South America gathered at a field day in Guatemala to see East-West Seed’s (EWS) crop portfolio for the region - both on the ground and in a brand new app.
Field day guests viewing crops at the EWS field day in Guatemala. The attendees were also given the first opportunity to download EWS' catalog app.
The app, named Mundo EWS, provides detailed information about EWS crops and varieties such as key features of the vegetable, its color and days to maturity. It has information in both Spanish and English and is available as a free download on both the iOS and Android play stores.
Herke van der Woude, General Manager of EWS Guatemala, said the field day, held in Antigua, Guatemala, was a milestone for innovative farming practices in in the region. The field day is part of the celebration of the company’s 35th anniversary.
“We listened to the needs of our customers and partners in Latin America,” said Mr van der Woude, “and our catalog app provides them with the information they require, at their fingertips.”
Guests at the field day were also able to see firsthand EWS’ crops of important vegetables in the region, namely, tomato, onion, melon, papaya, French bean, sweet corn, marigold, cucumber, and cabbage.
The attendees included 600 farmers from Guatemala, 150 international farmers, and 45 international distributors and technicians. The international guests came from several countries including, but not limited to, Brazil, Colombia, Ecuador, Honduras, and Nicaragua.
Understanding farmers' needs
“For the past 35 years, EWS has committed itself to understanding farmers and working closely with them to improve their lives through better yields. Our field day demonstrated that dedication once again to our farmers and partners in Latin America,” said Mr. van der Woude.
The app will soon be available in more regions and will provide people who live or work in rural or remote areas with offline functionality. This means farmers and distributors will be able to use the app without mobile or wi-fi connectivity - provided they have downloaded the catalog once.
Download the app for free from the Android and iOS app stores