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Posted 28 June 2013. PMN Crop News.

TRANSFORM WG Insecticide Receives Federal Registration

Novel insecticide offers excellent control of tarnished plant bugs and aphids

Source: Dow AgroSciences Press Release.

Indianapolis, Indiana (May 7, 2013)--Dow AgroSciences announced today that it has received federal registration of TRANSFORM® WG insecticide. The distinctive new chemistry found in TRANSFORM provides outstanding and sustainable control of tarnished plant bugs, the No. 1 insect pest in cotton production.


TRANSFORM, which was approved in the Midsouth under a Section 18 emergency exemption in 2012, is a fast-acting insecticide from a proprietary, new class of chemistry that controls sucking and piercing (sap) insects, such as tarnished plant bugs, aphids and fleahoppers. Sulfoxaflor, the active ingredient in TRANSFORM, is a novel chemistry that provides cotton growers with an effective new resistance management tool.

“We’ve put TRANSFORM in rigorous university field trials throughout the Midsouth for six years and we’re confident TRANSFORM will provide the insect control cotton growers need to maximize yield and lint quality,” says Phil Jost, portfolio marketing leader for Dow AgroSciences. “It offers the effective control of sap-feeding insects necessary to protect cotton yield and increase profit potential.”

“We’ve been evaluating TRANSFORM for the last several years and it has been very effective in controlling plant bugs,” says Dr. Gus Lorenz, entomologist from the University of Arkansas. “TRANSFORM offers the kind of plant bug control that will allow cotton growers to maximize their yields and profit potential.”

Dr. Scott Stewart, entomologist at the University of Tennessee, echoes that statement.

“TRANSFORM looks great on plant bugs and is the new standard in aphid control,” Stewart says. “It’s going to fit very nicely in an insect management program.”

Controlling tarnished plant bugs has become increasingly difficult in recent years as resistance to neonicotinoids, pyrethroids and organophosphates develops. The unique chemistry of TRANSFORM® WG insecticide, which is the only Group 4C insecticide in the cotton market, offers producers a valuable rotational tool.

Hank Jones, a consultant with C&J Ag Consulting in Pioneer, La., worked with TRANSFORM while it was approved under a Section 18 exemption in 2012. He expects TRANSFORM to prove valuable in an Integrated Pest Management (IPM) program.

“The unique mode of action in TRANSFORM is going to offer a lot to cotton producers and consultants,” Jones says. “It gives us a product that will not only work immediately but will also extend the life of other products currently in the market.”

In addition to effective insect control, TRANSFORM offers a compilation of features that will further benefit cotton growers. It controls insects at a very low use rate while maintaining most beneficial insects and not flaring aphids or mites. TRANSFORM® WG insecticide also can be applied by either air or ground and offers excellent residual control.

“Other products are only providing five days of residual control,” says Kevin Corban, a cotton consultant from Rolling Fork, Miss. “Based on what I saw of TRANSFORM in 2012, it looks like we’ll be able to get greater residual control under normal plant bug pressure.”

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Toni McEwan